I'm going to Tarantino this for you. Let's do a quick rewind to the height of the conflict and start there. Then we'll come back to today. Ready? Here we go... It was the summer of 2014. There I was, a new dad, trying to keep Rory (our then one-year old girl) alive as well as my freelance copywriting business. I had a couple great clients. But most of them (which will remain unnamed to protect the innocent) were so dry and stale that, if they could be described in a flavor, would actually be a sort of anti-flavor that extinguished every flavor it touched.