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Martin Seligman, the father of the field of positive psychology, famously said in a 1999 speech that “psychology was half-baked.” He was referring to the fact that psychology up to that point had really focused just on mental illness and on repairing damage. He then said, “...that's only half of it. The other side's unbaked, the side of strength, the side of what we're good at.”

Getting books into the hands of readers no longer means having to query and secure a literary agent and then, by some miracle, land a publishing contract with a New York publishing houses.  Creating a book independently is easier than ever, and much of the negative stigma around self-publishing has vanished as self-published books like Andy Weir’s The Martian have hit it big with readers and with Hollywood.

If you want to write things that inspire action — web sales pages that effectively sell your product, emails that readers will click on and share, etc. — this article is for you. I repeat: if you want to make things on the internet that work, if you want to publish webpages and videos and podcasts and emails into the world that get results, you’re in the right place.

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