The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

Earn a living doing what you care about.
Takes work but we can show you how.
Free Training

Think Traffic is now The Sparkline. Welcome to our new home! Get the full scoop »

In my first couple of startups, I built things in the traditional order: product first, then audience. With Think Traffic, I started blogging first, then figured out which products and services to deliver to the audience that gathered here.

One of the questions I hear most is "how do I find a mentor?" Mentorship has always been a strange concept to me. For a long time I thought it was common for people to have "official" mentors, but eventually I realized I had never met anyone with an explicit mentor relationship.

  Get The Sparkline Daily    —  little briefs for big boys and girls