The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

Learn how to set goals that actually stick The tuneup your website desperately needs

Blogging can be an incredible platform to build a business around. Blogging is a perfect way to become recognized as an expert in your field. But blogging can also become a trap that keeps you from your real goals.

Having a personal domain name can be a great resource. Whether or not you have bought a domain that is your actual name, there are a lot of different reasons to do so. Even if you have a hard last name to spell (like mine or something like Guillebeau) you can use your personal domain name as a living, breathing business card or host your full-fledged blog and website on it.

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