The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

Learn how to set goals that actually stick The tuneup your website desperately needs

When I was a kid, my dad used to give me a stern sideways glance and say, "you are who you choose to be friends with." It always drove me insane. I am ME, I reassured myself uneasily. I'm not so easily influenced by other people.

As an indie entrepreneur, if you want to make sales and build a thriving business you need to overcome the hurdle between free and paid. When we say “free” we mean the stuff you do for free… the content, the social media stuff, the free guides you create as lead magnets.

Think back to the beginning of your journey. Or, perhaps you're here right now: overwhelmed by the choices, drowning in info, all the options and none of the focus. In today's world, with the "minimalism movement" upon us, there's a good chance you've heard that more does not equal more. More stuff doesn't mean more happiness (in fact, the science is starting to reveal that the opposite is true.)

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