The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

Learn how to set goals that actually stick The tuneup your website desperately needs

Listen, there is a TON of competition in business today. The internet, which enables all of our personal businesses like never before, also makes it so now you compete with the entire world. But, we have a powerful tool at our disposal: specialization, focus, narrowing our target market, aiming at a smaller business niche.

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