The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

Learn how to set goals that actually stick The tuneup your website desperately needs

I'm going to Tarantino this for you. Let's do a quick rewind to the height of the conflict and start there. Then we'll come back to today. Ready? Here we go... It was the summer of 2014. There I was, a new dad, trying to keep Rory (our then one-year old girl) alive as well as my freelance copywriting business. I had a couple great clients. But most of them (which will remain unnamed to protect the innocent) were so dry and stale that, if they could be described in a flavor, would actually be a sort of anti-flavor that extinguished every flavor it touched.  

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