Jonas Ellison spent the last year growing an audience on Medium.com, and it worked… accidentally. On the show today you’re going to hear tangible tips about Medium.com, which will help you decide if you should use this growing platform to grow an audience.
Travel can lead to inspiration, vision and clarity for your business. That can mean huge gains when you’re an owner-operator of a small business. As indie-preneurs and solo-preneurs we can often be the bottleneck for our business. Our mindset can be the leading cause of atrophy or stagnation in our strategies and execution.
Our very own Chase Reeves is the opening speaker for a brand new conference started by our friends at ConvertKit! The conference takes place June 23 to 25 in Boise, Idaho. With Craft + Commerce, ConvertKit is creating a space for online entrepreneurs, bloggers, podcasters, vloggers, to learn how your craft is not only a means to earn a living online, but also a way to make a meaningful impact on your customers and do work that matters.
In this episode we walk through a process to get clarity about what projects you should focus on next. You know the feeling… too many projects on the todo list; you bit off more than you can chew.
Is the work you’re doing towards your goal working at all? What if you’ve been working for several months and don’t have much to show for it? Is this normal? Is this how it works at first?
Work. Side-hustle. School. Morning routine. Kids. Commute. Exercise. Meditation. Meal prep. Rest. Evaluation. If you’re like me, you fill your days with as much “I’m supposed to do this” stuff as possible.
In the kinds of very small businesses we talk about at Fizzle, with teams of fewer than 5 people, many with just one person, very little of what we do on a day-to-day is CEO-type stuff. Most of what we do is run around wearing one of dozens of different hats. Marketing, product development, finance, team building, and on and on.
Doesn’t matter what surf board you’re riding, if the wave is too small it can’t generate enough lift to catch your board and make it flow. The same is true with your marketing. If you can’t generate a large enough swell with your website, your emails, your headlines, your social media, your customers WON’T catch your waves.
I’d venture to say that most of us, when we think about a “successful business” we’d want to create, it will look like what is known as a lifestyle business. These are the kinds of businesses where your business serves your life, not the other way around.
Listen, there is a TON of competition in business today. The internet, which enables all of our personal businesses like never before, also makes it so now you compete with the entire world. But, we have a powerful tool at our disposal: specialization, focus, narrowing our target market, aiming at a smaller business niche.
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