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Pricing Hangups — First Product Series Part 2 (FS036)

Pricing is tough. No doubt. But we’ve got experience with it and in this episode give you the essential pieces of advice to make your thing and price it right.

This is part two of a four part series on making your first product… to sell… to people who aren’t in your family.

(If you haven’t heard the first part of this series yet, do so here).

Each episode in this series features interviews with successful entrepreneurs, followed by our thoughts (the 3 C’s of Fizzle).

Here’s the 4 entrepreneurs you’ll hear from today:

Chris Johnson — Founder of and Flowtility. Also, the best salesman I know; and I mean that in the best possible way.

Paul Jarvis — Writer of books, designer of websites, blogger of blog posts at

Jason Glaspey — Founder of Paleo Plan, a weekly meal planner for folks who want to eat paleo.

Jenny Blake — Founder of Life After College and author of the book by the same name. Check out her 10 week course Make Shit Happen.

Listen to the episode:

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“Don’t let pricing keep you from making your first thing. Part 2 of 4 in the First Product Series”

More From The First Product Story Series

  1. Finding The Idea for Your First Product
  2. Pricing Hangups (this one)
  3. Conversion Essentials
  4. The Failure Plan
  5. 13 Successful Founders Share First Product Stories

Show Notes

An eBook pricing model that resulted in $100,000 in sales by @ASmartBear“How you price a product can have a radical impact on the revenue you make from it.”

Generosity Pays: Results from Launching a “Pay What You Want” eBook“Today, I want to show you how generosity pays – not just in theory, but in practice (with numbers to prove it).”

Are You Making the Most Common Pricing Mistake?“In my hurry to launch my first product I almost made a mistake that would have cost me over $10,000, a mistake that I see being made with products all around the web.”

What’s New at Fizzle and Why We Changed Our Pricing Model“We used to have two pricing tiers for Fizzle. After lots of planning, talking with Fizzlers and coding behind the scenes, we’ve decided to unify all Fizzlers into one (discounted) pricing family.”

Visual Supply Co (VSCO)“The gold standard of digital film emulation for Adobe Lightroom, Adobe Camera Raw & Aperture.”

Third Tier Lessons — 3 Stories from Vegas & New Media Expo“As I write this I’m literally in the bathroom at my hotel in Las Vegas enjoying a quiet moment before another night out with friends and conference goers. I’ll let you guess at the chair I’ve engaged.”

The Top 10 Mistakes in Online Business

Every week we talk with entrepreneurs. We talk about what’s working and what isn’t. We talk about successes and failures. We spend time with complete newbies, seasoned veterans, and everything in between.

One topic that comes up over and over again with both groups is mistakes made in starting businesses. Newbies love to learn about mistakes so they can avoid them. Veterans love to talk about what they wish they had known when starting out.

These conversations have been fascinating, so we compiled a list of the 10 mistakes we hear most often into a nifty lil' guide.

Download the guide

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