You want to make blog posts, podcasts, products that are going to get found, hit a nerve, be seen and shared and loved.
In this episode we share my favorite new research trick to come up with killer ideas for what content to make.
- What should you write?
- What topics is your audience interested in?
- What are people searching for in your niche?
- How could you get noticed above the noise out there?
We share the simple process we use so you can discover the answers for your own audience and make your best stuff ever. Enjoy!
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“How We Reverse Engineer Massively Shareable Content”
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Show Notes
Crazy Fizzler Statistics in 2014 — Awesome stats about what Fizzlers accomplished last year (including some of my favorite movie quotes and screenshots).
How to Create Great Content That Drives Traffic | OkDork.com — “I’m going to pull back the curtain and show you EXACTLY how to write (and promote) a piece of content that generates thousands of laser-targeted visitors to your site.”
7 Methods to Help You Dig Deeper with Keyword Research and Niche Selection (Unreleased) – YouTube — A great video from Pat Flynn about other things you can do to research topic ideas.
24 Quick Actions You Can Do Today That Can Change Your Financial Life Forever — The post from Adam Baker that inspired one of Corbett’s biggest posts to date.
Reddit.com Advanced Search — A better way to search Reddit.
The Football Song
Chase went on a little rant/song in this episode and he decided to work it into a song. It’s like Uncle Cracker meets John Cougar Mellencamp meets over-enthusiastic nerd. It ain’t pretty, but it did happen live:
Learn how to set goals that actually stick!
The Top 10 Mistakes in Online Business
Every week we talk with entrepreneurs. We talk about what’s working and what isn’t. We talk about successes and failures. We spend time with complete newbies, seasoned veterans, and everything in between.
One topic that comes up over and over again with both groups is mistakes made in starting businesses. Newbies love to learn about mistakes so they can avoid them. Veterans love to talk about what they wish they had known when starting out.
These conversations have been fascinating, so we compiled a list of the 10 mistakes we hear most often into a nifty lil' guide. Get the 10 Most Common Mistakes in Starting an Online Business here »
Hey there Fellas! FANTASTIC episode! The Fizzle Show is (without question) – my favorite podcast I listened to in 2014. Great stuff!!
I’ve been reverse engineering massively sharable content for quite a while… and the strategies you mentioned were very good…
However, there’s “ONE TOOL” that is, by far, the most powerful tool I’ve ever used for finding sharable and viral content for your blog, podcast, etc.
It’s called Buzzsumo.
I did a whole episode and posted up a video tutorial showing people how to use it for free… if your audience wants to check it out. It’s at:
http://chrisluck.com/viralpodcast
If anyone has any questions or would like me to go more in depth in this comment thread about some ways to use it, just let me know and I’ll help ya’ll out.
Happy New Year!
Awesome, Chris. Thanks man. I’ve used buzzsumo before, but something about looking through the lens of the domain vs topic (i.e., what’s big at Fizzle.co vs what’s big about email marketing) is helpful for me.
#totallyagree100% Chase! I use a combination of both.
I start off looking at topics in Buzz Sumo for some open brainstorming… then sort by total # of shares, to see the virility of a topic.
I also setup some alerts on there as well (kinda like what you can do on Mention.net – but on a bigger scale)
This gives me a nice batch of automated ideas I never knew existed… that are rockin’ the house.
I also use the Open Site Explorer over at Moz to check out my top competitors in an industry (or just top players in an industry) to see what’s popular on their sites… historically.
Well, now the Football song will be stuck in my head :-) Fucking awesome!
“Got the cool eye…got the cool eye coming!”
Fantastic episode – thanks guys!
Hey [email protected]#*ers!
Love the show. I have always been intimidated by Reddit but after listening to the show I went on to look around and see what I could come up with for making better targeted content. I actually fell down a couple rabbit holes and lost my way, but discovered a lot of cool things.
Anyway…I figured I would post a link to a blog post in a very specific sub-reddit just to see what would happen. In a matter of a day and a half I have about 23 times more views on my blog than the daily average and that post shot up to the most viewed on my blog. I did not get any comments on the blog itself, but a few good reactions right in reddit.
I know that isn’t exactly what you were talking about, but I am going to take that and what you said about searching for blogpost ideas in reddit and experiment with those and see what kind of results I can get. Maybe I can get some turnover and turn my verticals into horizontals after flipping them 90 degrees.
Thanks for another great show!
PS. What was the resource you mentioned where you can find the most popular posts on websites?
Chase mentioned moz.com’s Open Site Explorer: https://moz.com/researchtools/ose/
Was it Open Site Explorer maybe? https://moz.com/researchtools/ose/
Holy bejezzers! All I can say is thank you!
Seriously one of my favorite episodes of all time (and I’ve listened to pretty much every single one). Especially the discussion on “affiliate marketing” and “authority sites.” Loved your perspective and completely agree with you! Keep fizzlin’…love you guys!
Thanks, Berni! I had a fun time in this one.
Awesome ideas guys, thanks! This process of lurking on forums and finding the words your audience uses reminds me of Amy Hoy’s “Sales Safari” process that she teaches as part of her course.
There’s a video on youtube where she goes through a subreddit and makes notes of what people are talking about. Seems like a really good approach.
You’re totally speaking my language.
I’m at minute 10 and you’re totally speaking my language. I’ve made money online as an affiliate, but it’s not long term. I’ve made up to $1500/month but it’s nothing lasting and impactful.
I’ve noticed that the only guys making big money from quick affiliate stuff are people making their money off picks and shovels in the illusionary gold rush.
There are guys in the fitness niche making a big impact by being real, authentic, and helpful. That’s the direction I’m moving towards now.
Awesome episode and REALLY love the football song! lol
This was one of the best episodes I have heard! I often see great content out there and can think of gaps in the content but I never thought about it so strategically before… Tons of great ideas! Thanks!
OH. MY. GOD. Not only is this a ridiculously helpful episode, but that song at the end just totally made my day. DUDE!!! Seriously. I feel like I need to go run a marathon or something. Thanks for being awesome.
FYI, was going through this podcast again to re-work my blog’s content strategy, and searchreddit.com is no longer active. :(
Oh, bummer!
Never mind – it’s up again! Someone remembered to renew their domain. :)
I came over here from episode 125, and whoa, I think Corbett was right: that was a fire hose full of actionable information! *And* a bonus song that I will now be singing in my head all the way home this afternoon. Darn you Fizzle people!
WE. AIM. TO. PLEASE!