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Stand Out, Serve Hard, Sell Soft & Get Traffic (FS085)

Questions from 4 listeners today take us into the realm of the USP (Unique Selling Proposition).

We share some of our insights about getting to clarity in your offers to increase conversion and engagement. Enjoy!

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Listener Questions

Talia Pollock

  • Party in my Plants. Such a fun site.
  • Her audience struggles with engagement. “How do I have an online business when all the audience wants to do is consume privately?”

Paul Ricken

  • PaulRicken.nl is Paul’s Site. Paul’s song and energy in his question are amazing!
  • “How can I build an intimate relationship with my subscribers if they’re not signing up?”

Brian Wampler

Sioux

  • She’s a film maker making some specific films for specific markets, currently writing some website copy.
  • “I don’t feel comfortable with hard-sell copy. Can you suggest some effective websites that don’t use hard-sell tactics?”
  • Resources:

The Top 10 Mistakes in Online Business

Every week we talk with entrepreneurs. We talk about what’s working and what isn’t. We talk about successes and failures. We spend time with complete newbies, seasoned veterans, and everything in between.

One topic that comes up over and over again with both groups is mistakes made in starting businesses. Newbies love to learn about mistakes so they can avoid them. Veterans love to talk about what they wish they had known when starting out.

These conversations have been fascinating, so we compiled a list of the 10 mistakes we hear most often into a nifty lil' guide.

Download the guide

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