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Tactics To Understand Your Ideal Client, Reader or Market (FS050)

Last week was the first part of an excellent series where we bring experts in to shed light on how they discover, define and target their audience.

We talked about how this process can make the difference between a product/service/article released into crickets (people ignoring you) or released into the hearts and minds of an engaged audience (ready to buy something from you).

This episode is the second in the series featuring more honest answers from real entrepreneurs about how they discover, define and target their ideal clients and tribes as well as:

  • Killer notes on Corbett’s audience defining process (who’s done this a bunch of times) so you don’t get stuck before you’re started.
  • What your business needs to learn from cobblestoners and stoned masons. (Seriously.)
  • Audience defining tactics and specific questions we used to create Fizzle. (These things led directly to a successful business.)
  • The Empathy Map tool and how I’ve used it recently. (Super helpful tool we include in the free guide below.)

Listen to the episode:

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“These tactics to define your ideal audience cost you nothing (and could make all the difference)”


Free Exercises, Notes & Tactics

Fizzle’s Guide to defining your audienceWe’ve put together a handbook to help you get to clarity on your target market, ideal client, tribe, avatar, persona, whatever the kids are calling it these days. The guide includes:

  • Bullet point notes on each of the expert interviews with links to specific tools they use.
  • Worksheets and exercises to get to the truth about your audience so you can resonate and sell to them.
  • The big list of questions to ask about your audience (including the two failsafe questions).
  • Quick summaries of the most important concepts in customer development (that’s what the startup world calls it) to keep you on track (without wasting a bunch of time).

Download the guide and start cranking with these worksheets and insights from experts so you don’t make the mistake as the entrepreneur in the story I shared last week.

Download the Fizzle Audience Guide


Folks we Heard From

Josh Shipp — “Every kid is ONE caring adult away from being a success story.” • JoshShipp.com

Sarah Peck — “I encourage people to be brave, use their voice, tell their story, and cultivate kindness. I teach writing, swim outdoors, and love yoga.” • ItStartsWith.com

Nathan Barry — “Founder and Designer at ConvertKit. App designer, writer, traveler.” • NathanBarry.com

James Clear — “Entrepreneur, weightlifter, and travel photographer in 20+ countries. Good things happen to me for no apparent reason.” • JamesClear.com

(There’s more in last weeks episode. Did you hear those?)


Share Your Story

Send us your questions and we’ll answer them on the air. We’ve got experience. Share your story and we’ll give you what we got. (We’ll be doing another Q&A episode on Apr 25th.)

In the mean time, share in the comments which bit, from the numerous interviews in this episode, sticks with you and helps you most.



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