One huge risk in modern small business is to spend months or years working on a project only to release it… and find nobody wants it.
Entrepreneurship has risk at the heart of it. We manage risk.
Some of us manage that risk well. Others poorly. Most of us don’t plan for risk very well, but we’ve got enough tenacity to make changes on the fly as we learn.
So, what if you could reduce the risk of your business?
What if you could make your project or business or campaign more likely to succeed?
Would you do it?
And if I told you it had something to do with talking honestly, curiously and candidly with potential customers — doing more listening than talking, in fact — would that make you nervous? Or would it excite you?
It probably bums you out a little. Talking to customers can be hard, but it will literally make your business more likely to succeed over the long-haul.
Now, when we at Fizzle talk about talking to customers we actually mean a very specific methodology. We teach that method in this course. It involves anchor questions, follow up questions, insights about finding people to talk to, etc.
But for those of you who might be new to this way of talking to customers, we wanted to create a podcast episode where we talk you through what we think are the most important pieces of this process.
This conversation will be especially helpful if your business is online and you, like many of us, spend more time talking AT your customers than you do talking WITH your customers…
… because feedback from these people can change the course of your business success forever.
It’s better to listen on the go! Subscribe on iTunes
“Let your customers tell you how to sell to them. Here’s how.”
Fizzle Members : Customer Conversations Helped Me Find My "Why" – Fizzle Forums
The Top 10 Mistakes in Online Business
Every week we talk with entrepreneurs. We talk about what’s working and what isn’t. We talk about successes and failures. We spend time with complete newbies, seasoned veterans, and everything in between.
One topic that comes up over and over again with both groups is mistakes made in starting businesses. Newbies love to learn about mistakes so they can avoid them. Veterans love to talk about what they wish they had known when starting out.
These conversations have been fascinating, so we compiled a list of the 10 mistakes we hear most often into a nifty lil' guide. Get the 10 Most Common Mistakes in Starting an Online Business here »