The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

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Corbett Barr is the founder of Think Traffic, a site that helps entrepreneurs grow thriving and profitable online audiences, and he's also co-creator of Fizzle. In this interview we fill in the gaps between where he started and where he is now. Find out how Corbett started blogging, why he started Think Traffic and how he grew his following in the early days. We also discuss the question: what would you do differently if you were starting all over again.

If you haven't defined your audience you're, at best, leaving money on the table and, at worst, too clueless/blind/self-centered to create and land something valuable to others. In this course Chase shares why it's so important to define and understand your audience as well as how to do the digging, thinking and insighting (sp?) so you're able to create, serve and sell to your audience.

Google Analytics is a free and easy to use traffic analyzing tool. In this course you'll learn exactly how to use it, what you should be tracking, and how to automate the whole process.

Winning customers and beating your competition all starts with differentiation. In this foundation series, you'll learn several essential ways to make your business or products stand out. You'll learn all about the Unique Selling Proposition, Positioning, Narrative, Personality and more, and how each differentiation strategy can be applied to your own site.