The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

Learn how to set goals that actually stick The tuneup your website desperately needs
Blogging

Matt Giovanisci has used SEO to drive millions of monthly visitors to sites across several niches from pool care to beer brewing to coffee. In this course, Matt breaks down his easy-to-follow and proven SEO strategy into a step-by-step process. Oh, and Matt's a long-time Fizzle member as well!

Blogging is an incredibly effective and reliable way to reach tons of people. And in this course, we’re going to teach you how to create a blog that can truly matter to you, to your business, to your creativity, and to your readers’ lives.

Launches are important and shouldn’t be taken lightly. In this course we'll cover why planning a launch is so much better than just "putting it out there", we'll develop a launch plan that builds pre-launch buzz, we'll discuss what types of content to create before during and after your launch, how you should invest the majority of your time, and set the date for your launch. In the later lessons we'll get into specific tips if you are launching something people will pay for, like a product or service, and we will even walk through a couple case studies of blogs we've launched or helped re-launched.