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Mindset

Chuck is the founder of Digital Telepathy, a user experience web design company. In this interview we talk about what it was like to build the web apps Hello Bar and Slide Deck as well as work on big name book launches like the 4-Hour Body and 4-Hour Chef with Tim Ferriss and The Lean Startup with Eric Ries.

Chris is a masterful salesman and one of the founders and full-time "frontline guy" for Simplifilm. This interview turned into a masterclass in sales as he shares with us tips, tricks, hacks and new perspective on what it means to convince, persuade and, ultimately, help people get what they want.

Corbett Barr is the founder of Think Traffic, a site that helps entrepreneurs grow thriving and profitable online audiences, and he's also co-creator of Fizzle. In this interview we fill in the gaps between where he started and where he is now. Find out how Corbett started blogging, why he started Think Traffic and how he grew his following in the early days. We also discuss the question: what would you do differently if you were starting all over again.

If you haven't defined your audience you're, at best, leaving money on the table and, at worst, too clueless/blind/self-centered to create and land something valuable to others. In this course Chase shares why it's so important to define and understand your audience as well as how to do the digging, thinking and insighting (sp?) so you're able to create, serve and sell to your audience.

Winning customers and beating your competition all starts with differentiation. In this foundation series, you'll learn several essential ways to make your business or products stand out. You'll learn all about the Unique Selling Proposition, Positioning, Narrative, Personality and more, and how each differentiation strategy can be applied to your own site.