The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

Learn how to set goals that actually stick The tuneup your website desperately needs
Podcasting

Launching a podcast is an extremely complex and sometimes frustrating process. In this course you'll learn the different types of equipment and software you should use, how to properly record, edit, and tag your podcasts, how you use the best tools and services for hosting and publishing a podcast, and get your podcast launched.

If you haven't defined your audience you're, at best, leaving money on the table and, at worst, too clueless/blind/self-centered to create and land something valuable to others. In this course Chase shares why it's so important to define and understand your audience as well as how to do the digging, thinking and insighting (sp?) so you're able to create, serve and sell to your audience.

Google Analytics is a free and easy to use traffic analyzing tool. In this course you'll learn exactly how to use it, what you should be tracking, and how to automate the whole process.