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Wants vs Needs — How to Spot the “Pain Point” in Hobby Businesses (FS152)

One of the liveliest conversations this week in the Fizzle forums was about how to successfully market when your business topic is a hobby like knitting, book binding, scrap booking.

Marketers often talk about finding the “pain point,” but this pain language can be misleading when your business addresses desires instead of pain alleviation.

For example, I want to know how to knit. It would give me something to do with my hands, I could make gifts for people, I could make some things to use around the house.

I don’t NEED to knit; my life doesn’t depend on it. But I WANT to. How can you market effectively when your business focuses on a WANT not a NEED?

That’s what we get into today. Enjoy!

Listen to the episode:

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“How can you market effectively when your business focuses on a WANT not a NEED? ”


Cassel’s Question:

Wherever we turn, we are told to find a pain point and offer a solution to that PAIN. That is great in most niche where people are really missing something, and needing something, however, when someone is in a hobby niche (sewing, knitting, crafts, etc.) it is not as obvious. I have to cater more to a WANT than a NEED, which makes it a little harder to “sell” to.

Do you have a craft/hobby niche that requires a little (or a lot) more creativity to sell?


Show Notes:

20 Examples of Killer Unique Selling Propositions

20 examples of killer unique selling propositions20 Killer USP Examples displayed in a free PDF guide you can download now. Use these examples to get ideas for your own unique selling proposition.

Get Yours

Candy, Vitamins, or Painkillers for Startups | David Cummings on Startups

The Art of Low Competition Business Ideas (FS129)

Amazing Case Study: How Sarai Mitnick Attracts 380k Pageviews a Month and Built a Business Around a Sewing Blog | Think Traffic


The Top 10 Mistakes in Online Business

Every week we talk with entrepreneurs. We talk about what’s working and what isn’t. We talk about successes and failures. We spend time with complete newbies, seasoned veterans, and everything in between.

One topic that comes up over and over again with both groups is mistakes made in starting businesses. Newbies love to learn about mistakes so they can avoid them. Veterans love to talk about what they wish they had known when starting out.

These conversations have been fascinating, so we compiled a list of the 10 mistakes we hear most often into a nifty lil' guide.

Download the guide

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