If you’ve been following along, you know that during November I published a blog post here every day. Monday, Tuesday… every day including the weekends.
That was a big change from my publishing schedule before. I published more in November than I did during the previous 9 months.
There were a couple of reasons why I decided to step up the frequency here. First, I thought it would be a fun experiment. Lately I’ve been living under the “life is an experiment” philosophy, and I’m learning a lot of cool things just by trying new stuff. This was no exception.
I also decided to publish every day for 30 days because I wanted to establish a new posting schedule here, and I thought this would be a great jump-start to get me in the habit.
Here’s what I learned from this experiment:
1) It isn’t as hard as I thought it would be to publish every day. At first I was worried that I’d be scrambling at 11:50 pm each night to get something out. Instead, I ended up doing most of my posts first thing in the morning.
2) Writing first thing in the morning is a great habit to get into. I found that I love writing in the morning, before my head is filled with to-do lists and emails that need to be responded to. It’s a very relaxing and introspective way to start the day.
3) You don’t have to write a lengthy tome to create something worthwhile. Sometimes smaller, more thoughtful posts are just what people want.
4) When you publish more frequently (and on a rigid schedule), it takes the pressure off of each post. Instead of worrying about creating something massive and epic each time, there’s always tomorrow if today’s post isn’t a huge hit.
5) At the same time, I was aware that it’s difficult to crank out really great posts every time at such a high frequency. I think the overall quality suffered a bit in my case, for the sake of the experiment. Not everyone can be Seth Godin, at least not without his experience as a writer.
6) By publishing more frequently, I found myself writing more for me, instead of writing for what other people think. I’m not sure why this is, but I ended up caring more about the work than the response it solicited.
7) I learned to create videos with much better quality. During this month, I decided it would also be fun to publish videos along with the written content (see the four most recent on YouTube, all published this month). I studied several resources on how to create quality online video and put what I learned to the test. People have noticed the quality, and I’m feeling much more comfortable behind the camera.
8 ) Traffic definitely increased during the month. The blog was visited by nearly twice as many people during November as it was during October, when I published just 3 posts.
9) Net subscriber growth (RSS and email) was fairly flat. I gained only slightly more subscribers than I lost, as old subscribers must have been a little shocked of the increase in frequency (and because email subscribers get every post delivered to their inbox). Total subscribers started growing again after a few weeks and the unsubscribe rate has leveled off. This isn’t all that surprising considering I previously wrote only about 3 times per month.
10) I discovered a new “rallying cry” for this site in one of the posts I wrote this month. Our new theme here is rewriting the rules we live by. That post has become my new about page and tagline.
All in all, I’m feeling much more connected to the craft of writing because of this experiment. I’ve also met and connected with lots of new and old readers during the last month.
Would I recommend this little test to other bloggers?
Yes, absolutely for personal growth and to better ground yourself as a writer. If your blog is feeling a little stagnant, this could be a great way to turn over a new page, so to speak.
Just realize that some of your existing subscribers won’t appreciate the extra volume. Perhaps give them fair warning and an option to get weekly notifications instead of daily. Or, just ask people to re-subscribe later.
What’s next for this site?
Something I really enjoyed about the past month was the rigid schedule. I knew that I had to post every day, and it wasn’t really a problem to meet that goal because I set aside the time. Without a set posting schedule, it’s much easier to push things off until the next day, or even the next week.
For the next month, I’m going to publish 3 times per week, on Monday, Wednesday and Thursday. I plan to do about one video per week in that mix as well.
If you would like to follow along with me over the next month and beyond, we’ll be talking about doing passion-based meaningful work, living a fun and adventurous life, and becoming the best version of yourself possible.
Now, what about you? For the writers out there, have you tried writing something every day for a month or more? What did you learn from it? If you haven’t tried this experiment, are you considering it now?
If you’re not a blogger or writer, have you tried doing something else new every day for a month or more?
I’d love to hear about it in the comments.
Thanks for following along with my little experiment over the past month. It’s great to have readers, and I appreciate each of you.