The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

Earn a living doing what you care about.
Takes work but we can show you how.
Free Training

You know how important it is. We don't have to tell you. Your email list is one of the most valuable parts of your business... or at least it should be. But yours isn't growing, not as fast as you know it should be anyway. Or, maybe you haven't even started one. You're worried your competitors are passing you by because their lists are growing much faster. You're right to worry. You should be worried.

If we go for too long without progress, we lose momentum and the work grows more and more resistance. Do you know what I mean? When the work just kind of feels heavier and heavier?

Humans have a destructive tendency to overcomplicate things. Building a small business is no different. The essence of a successful business is incredibly simple. As Paul Graham says, you have to build something people want. Expanded just a little, you have to create something that solves a problem or addresses a desire for people in a way they’re willing to pay for.

  Get The Sparkline Daily    —  little briefs for big boys and girls