Are Your Customers and Fans Different People? Here’s how to find out.
If you’re like us, your audience and potential customer are one in the same.
If you listen to our podcast, you could be a Fizzler.
But what if your audience/readers/fans and customers are different people? What if the people that visit your website aren’t the people that eventually help pay your bills (and vice versa)?
In this video Josh Shipp, Youth Speaker and Teen Expert, shares how he found out the difference between the two in his business and what he does to cater to each of them. (Hint: the kids he speaks to aren’t his customer.)
(If you don’t see the video above, you can view it on YouTube.)
If they’re not one in the same for your business you may need to do some brainstorming to find out:
- What makes them different?
- Where do they each hangout online?
- What kind of budget (if any) do they each have to pay for what I offer?
- When they’re different, how can you build your audience to gain trust with your customers?
Homework: Write down and describe in detail three potential ideal audience members. Then do the same for ideal customers. Are they the same people?
1 of 25+ In-depth Interviews with Successful Founders
Josh Shipp has been public speaking since he was 17. He toured with Bill Cosby when he was still a kid, used to be on MTV’s Total Request Live, and just recently had his own TV show with Oprah’s executive producer.
He now runs a seven-figure business as a “youths” speaker and founder of Youth Speaker University.
In this 90-minute founder story, Chase sits down to chat with Josh about how important it is to be on other platforms, the key difference between your audience and your buyers, how to get past (but embrace the stage of) being terrible, and how to productize yourself as the person behind FirstNameLastName.com.
Is your audience full of potential customers? If not, how are you properly reach and serving both?
Let us know in the comments below this post.
I’ve taken a lot of courses and been involved in several paid communities since I started my business, but I’ve never ever felt like anyone CARED as much about seeing my reach my goals as the Fizzle Team. They show up for me as much as I show up for myself. Thank you SO much, you guys!
📓 Articles & Announcements
Is your podcast routine stuck in a rut? If so, we’ve got just what you need! Jane Portman from Userlist joins us on the blog today to share her podcasting genius. Keep reading for 8 experiments you can try when your podcasting routine needs spicing
Today is an exciting day for Fizzle. We’re announcing a complete refresh of Fizzle, including every aspect of our user experience – courses, content, live events and more. Since we first opened Fizzle in 2012, we’ve provided thousands of entrepreneurs and creators with training, coaching and community. Today, this refresh marks
Hands up if you easily create consistent content week after week without fail. My guess? Since you’re reading this article, that’s probably not the case. Despite what you may be thinking – you’re not alone. Lots of content
🎙️ Podcast Episodes
Joe Valley is an Author, Guest Speaker, EXITpreneur, Advisor, and Partner at Quiet Light. He has also built, bought, or sold over half a dozen of his own companies. Over the last nine years, Joe has mentored thousands of entrepreneurs whose goal is to achieve their own eventual exit. He
Tiffany Bisconer is a CPA with over 20 years of accounting and tax experience. Tiffany worked with one of the top certified public accounting firms before becoming director of Acena Consulting. She combines her private industry and public accounting experience to work with CPA firms and directly with business owners
This has been an exciting month for Fizzle! We recently announced a complete refresh of Fizzle, including every aspect of our user experience – courses, content, live events and more. Since we first opened Fizzle in 2012, we’ve provided thousands of entrepreneurs and creators with training, coaching and community.