Barrett Brooks and Jeff Goins: What are you optimizing for? (FS349)
“I used to think that your calling was about doing something good in this world. Now I understand it’s about becoming someone good—and letting that goodness impact the world around you.” – Jeff Goins
Barrett Brooks and Jeff Goins join us today to discuss the question “what are you optimizing for?” Entrepreneurs all carry a certain amount of baggage. It’s easy to lose sight of why we’re building businesses in the first place. Knowing what you’re “optimizing for” can go a long way to keeping you on track.
We also talk about starting and running a successful conference. Barrett has been hosting ConvertKit’s Craft and Commerce conference for three years now, and Jeff has run Tribe Conference for five years. We discuss the benefits of running a conference, both from a personal and business standpoint.
Links mentioned in this episode:
I’ve taken a lot of courses and been involved in several paid communities since I started my business, but I’ve never ever felt like anyone CARED as much about seeing my reach my goals as the Fizzle Team. They show up for me as much as I show up for myself. Thank you SO much, you guys!
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