Barrett Brooks and Jeff Goins: What are you optimizing for? (FS349)

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Episode 349: Barrett Brooks and Jeff Goins: What are you optimizing for? (FS349)

“I used to think that your calling was about doing something good in this world. Now I understand it’s about becoming someone good—and letting that goodness impact the world around you.” – Jeff Goins

Barrett Brooks and Jeff Goins join us today to discuss the question “what are you optimizing for?” Entrepreneurs all carry a certain amount of baggage. It’s easy to lose sight of why we’re building businesses in the first place. Knowing what you’re “optimizing for” can go a long way to keeping you on track.

We also talk about starting and running a successful conference. Barrett has been hosting ConvertKit’s Craft and Commerce conference for three years now, and Jeff has run Tribe Conference for five years. We discuss the benefits of running a conference, both from a personal and business standpoint.

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