Douchebaggery in Online Business (FS013)
There are people who do business in ways that turn your stomach. They’re willing to do unethical things, take advantage of people, and sacrifice their audience on the altars of profit and short term gains.
In this episode we explore this kind of business and provide the counterpoint, complete with a mind-boggling quote from Walt Disney, some tough-love sentiment from John Gruber and advice from one of the original big bloggers to folks just starting out.
We also talk about how knowing who the “bad guy” is in your industry will give you more direction, purpose, and focus.
Here’s to the idea that we can all focus a little less on the tactics of making a buck and a little more on the art of providing real, human value.
Don’t do stuff that seems profitable but potentially messes up why people like you.”
There is an easy formula for doing it wrong: publish attention-getting bullshit and pull stunts to generate mindless traffic. The entire quote-unquote “pro blogging” industry — which exists as the sort of pimply teenage brother to the shirt-and-tie SEO industry — is predicated on the notion that blogging is a meaningful verb. It is not. The verb is writing. The format and medium are new, but the craft is ancient.”
The Good Show | Radiolab — “there is no doubt that today’s plants and animals carry the genetic legacy of ancestors who fought fiercely to survive and reproduce. But in this hour, we wonder whether there might also be a logic behind sharing, niceness, kindness … or even, self-sacrifice. Is altruism an aberration, or just an elaborate guise for sneaky self-interest?”
Chris Johnson of Simplifilm — “sales is simply being intelligent enough to be in the right place at the right time.” If you haven’t yet, seriously, get into Fizzle and watch this interview. Sensational.
43f Podcast: John Gruber & Merlin Mann’s Blogging Panel at SxSW | 43 Folders — required listening for any blogger. (at least in Chase’s opinion)
Marco on craft porn — why we’re all getting a bit too precious about “craft” and “work” and how better to think about it.
I’ve taken a lot of courses and been involved in several paid communities since I started my business, but I’ve never ever felt like anyone CARED as much about seeing my reach my goals as the Fizzle Team. They show up for me as much as I show up for myself. Thank you SO much, you guys!
📓 Articles & Announcements
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🎙️ Podcast Episodes
This has been an exciting month for Fizzle! We recently announced a complete refresh of Fizzle, including every aspect of our user experience – courses, content, live events and more. Since we first opened Fizzle in 2012, we’ve provided thousands of entrepreneurs and creators with training, coaching and community.
Matt Gartland is the Co-Founder of SPI Media, the team behind Smart Passive Income and SPI Pro. He joins us to talk about what it means to be in a business partnership, hiring and managing teams, and how he came to be a co-founder in SPI Media. LINKS:
Barrett Brooks is COO at ConvertKit, which is a email marketing software for creators (authors, musicians, chefs, filmmakers, comedians, YouTubers, etc.). In this episode, Barrett goes into depth on how to own the relationship between your audience independently of social media and other platforms. By creating your own website, and